MARKETING

Reference Books | Databases | Periodicals | Websites

REFERENCE BOOKS

• The handbook of marketing research : uses, misuses, and future advances. Sage Publications. R658.8 H36h 2006
• The marketing book. Boston: Butterworth-Heinemann, 2003. netLibrary eBook
• Rand McNally commercial atlas & marketing guide, 2003. Rand McNally & Co., 2003. R912 R16 2003

DATABASES

Click here for Business databases (includes Marketing).

PERIODICALS

Find Journals on Marketing, available in print at Plough Library and/or online through CBU databases.

WEBSITES

General | Company Information| Industry Reports

-- GENERAL

• Know This: Knowledge Source for Marketing: Resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
• Marketing Power: Site from the American Marketing Association offers a wide array of newly expanded information including research, case studies and best practices in marketing.
• Advertising World: The Ultimate Marketing Communications Directory
• Adweek Magazine: Delivers national, global and important local news on advertising scene.

-- COMPANY INFORMATION

• Reuters Stocks Information
• Annual Report Service - Public Register: Largest free directory of online annual reports available on the web.
• Hoover's Online: Free company information. Some datasets only available to subscribers.
• EDGAR Database of Corporate Information: All companies, foreign and domestic, are required to file registration statements, periodic reports, and other forms electronically through EDGAR (SEC Filings & Forms).
• Business.com: Business.com directory contains more than 400,000 listings within 65,000 industry, product and service subcategories.
• ThomasNet: Industrial search engine providing one source for finding the exact product, service, or supplier.

-- INDUSTRY REPORTS

• U.S. Census Bureau: Current Industrial Reports: These surveys measure manufacturing activity in important commodity areas such as textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods.